The 2020 Hair Color Trends Everyone is Talking About

This has been a challenging year, but it’s also been an opportunity to really show off our resilience. When face masks became a thing, we responded with a stronger emphasis on features that make us look and feel beautiful like stunning hair colors. We’ve all gotten creative this year, and the result is some gorgeous trends in hair color that everyone everywhere is talking about. There’s still time to get the perfect hair color for you, and we’re here to inspire with this collection of the most requested trends for 2020 hair color.


Ash-blonde. With winter approaching, this shade of blonde is in high demand. The cool ash tones make it a perfect color to get right now, as cooler shades are perfect for the winter season. Ash-blonde uses dark undertones and ashy blonde highlights with hints of grey to create a shimmering, icy glow.

Beige and butter tones. If you’d rather go lighter, try adding glowing beige or butter blonde highlights. They brighten up your look for a sunny glow that takes you back to those golden sandy beaches of summer. This year, it’s okay to feel like you’re on vacation all year long!

Honey highlights. Add dimension to your blonde while warming things up with honey highlights. With this choice, it’s okay to let your dark roots shine through with this natural-looking shade.


Cool brunette. Every season is the right season for brunette, and this color takes on a cool, icy hue while still being true to your favorite brown shades. With a cool brunette and ashy highlights, this color is the perfect choice for 2020.

Chocolate latte. Your favorite drink becomes your favorite hair color – what better way to celebrate the 2020 holidays? Rich, deep browns with hints of warm caramel highlights give this color a look that you’ll love this year.

Cinnamon brown. This shade lets brunettes dip into some red shades for a warm, high-dimension look. It’s all about luscious medium brown with cinnamon highlights that looks fabulous with any skin tone.


Fiery red. One of the most requested shades for redheads is bright and gorgeous, with a luscious mix of oranges, reds, and copper for a bright, shimmering look that is sure to get you noticed.

Strawberry blonde. A lighter take on the redhead trend, strawberry blonde has just enough color to look great on a light redhead complexion. It’s flexible, letting your professional Studio Hair colorist create the perfect look for you by using just the right undertones to get the shade you want. Options include rose gold or copper for a unique look.

Fantasy colors

Blues. We’re hearing our clients ask for blue often, and what’s great about this gorgeous shade is its versatility. You can rock a midnight blue with a deeply rich background or go light for a pastel look, and either way you’re on-trend with an exciting color this year.

Purple. From lavender to deep purples to high-dimensional combinations, purple is a rich, gorgeous color that’s in high demand. Make it your own by going as dark or light as you like, or just go for a hint of peek-a-boo color to add an interesting color surprise.

Faded pink. A great way to add a hint of extra color, faded pink is a barely-there shade that makes people do a double-take. If you’ve been wanting to experiment with pastels but don’t want your hair to stand out in the office Zoom meetings, this subtle shade may be the perfect choice for you.


Want in on these in-demand hair color looks? Make an appointment today at The Studio Hair Salon & Day Spa and our expert colorists will help you choose the perfect shade for you. You can find us at 353 Neff Avenue in Harrisonburg, VA or call (540) 434-8188 to book your appointment, or book online with our convenient scheduling tool. Right now, we’re ensuring that all our clients get the special treatment they deserve at the lowest cost with the best holiday deals! To make that happen, we’re offering a special holiday text savings program for you. Just text Holiday to 22452 to sign up today!